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100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18

100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18

FromB2B Revenue Vitals


100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18

FromB2B Revenue Vitals

ratings:
Length:
121 minutes
Released:
Feb 3, 2021
Format:
Podcast episode

Description

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success.
Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effective, Sustainable Demand Engine Takes Time. They followed the scheduled agenda with a 1.5 hour long AMA.

To register for our free Demand Gen Expert Session with Dave Gerhardt (CMO at Privy) on 2/11 at 1pm EST, click here: https://us02web.zoom.us/meeting/register/tZUsce6qrDksGtOV7IVAby_KWElcWvbilNyH
Released:
Feb 3, 2021
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.