50 min listen
100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18
ratings:
Length:
121 minutes
Released:
Feb 3, 2021
Format:
Podcast episode
Description
Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success.
Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effective, Sustainable Demand Engine Takes Time. They followed the scheduled agenda with a 1.5 hour long AMA.
To register for our free Demand Gen Expert Session with Dave Gerhardt (CMO at Privy) on 2/11 at 1pm EST, click here: https://us02web.zoom.us/meeting/register/tZUsce6qrDksGtOV7IVAby_KWElcWvbilNyH
Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effective, Sustainable Demand Engine Takes Time. They followed the scheduled agenda with a 1.5 hour long AMA.
To register for our free Demand Gen Expert Session with Dave Gerhardt (CMO at Privy) on 2/11 at 1pm EST, click here: https://us02web.zoom.us/meeting/register/tZUsce6qrDksGtOV7IVAby_KWElcWvbilNyH
Released:
Feb 3, 2021
Format:
Podcast episode
Titles in the series (100)
14 - Do you need an SEO agency? | Demand Gen Live S1 x10 by B2B Revenue Vitals