A lot of women are tied to the scales, and I get it. I one was too. Yet, the truth is that throughout this process, the scales go up and down as you lose body fat. Unfortunately, we are so conditioned to see it drop quickly and every day, but this isn’t sustainable or entirely accurate.Weight can fluctuate day to day even if you are 100% consistent with your food and training. So, Craig and I thought it was a good idea to jump on and go over why it’s important to measure weight loss over weeks and months, not days. Once you get rid of that obsession with the scale and look at it as another data point, you get so much more freedom and actually start getting the results you want. In this episode, Craig and I discuss:➡️Why weight fluctuates day to day even if you're 100% consistent with your nutrition, training and movement ➡️How weight changes throughout your cycle➡️How stress impacts the scale➡️What sustainable weight loss actually is➡️Why body measurements matter not just scale weight ➡️Why starving yourself isn’t the answer to losing body fat➡️Why you should be looking at your weight loss over weeks/months not days/weeks➡️Why it's important to weigh daily under the same conditions and average that number at the end of the week LINKS Follow Kitty on Instagram ?  https://www.instagram.com/kittyblomfield/Follow Craig on Instagram ? https://www.instagram.com/iamcraigmcdonald/Join our 7 Day Eat More, Train Less, Get Results Challenge ?  https://www.nustrength.com.au/7D-challenge-V1Want to know more about our 16 week Winatlife Accelerator Program? ? Book your callSHOW NOTES02:32 - Why Women are so tied to the number on the scales03:15 - Why weight fluctuates regardless of how consistent you are05:41 - Why it changes throughout your cycle06:34 - Why you should be looking at the weekly average 07:43 - Other factors that may contribute to weight changes13:17 - Why body composition is what really matters13:59 - The importance of tracking your food 16:10 - Weight gains due to overeating and dropping activity levels 17:04 - Why it's important to track your food ACCURATELY18:09 - Perks of food prepping23:56 - Takeaways