In this episode we learn:
- what is eco-marketing
- five steps to grow your social media following
- widening your base means reaching out to peers you don’t know
- creating an editorial calendar can provide focus and direction
- how many times should you be posting and to what

TAKE AWAYS
Natalie recommends, finding out which publications her target market reads and aim for special interest that is not necessarily interior design related. For example, perhaps they all read the LA times or the New Orleans Picayune. Focus on getting published there. Consider golf magazines or travel magazines like Departures.

Five steps to grow your social media following:

1. Create a content (editorial) calendar.
2. Develop a posting schedule, with specifics.
3. Post professional photos frequently.
4. Post images that are light, crisp and bright for better traction.
5. Engage frequently with your audience.