You're probably like me, and when you don't know something you want to possess or new knowledge you'd like to acquire, there's always a little voice telling you that you won't succeed, that it's complicated and reserved for professionals who have studied in this field.
But since the advent of the Web, my beliefs have changed because there's so much accessible information. Obviously, you need internet access, but once that step is taken, if you think about it, there's a true democratization of knowledge. We can find practically everything online.
So here are a few simple steps I suggest you try to start building what I call your list of genuine influencers/journalists:


Ask Your Fans: If you're very active on social media, ask your fans which media, magazines, or other sources of information they consult.


Follow the Path of Success: Find online where your competitors and brands you admire are being discussed.


Specialized Publications and Podcasts



Ask Your Community
Conduct a small informal survey if your community is on Facebook, Instagram, or TikTok.
- Which magazines do you read online?
- Who are your favourite influencers?
- Which website do you visit most frequently?

These are already excellent leads.

Follow the Path of Success
Whether you're on Facebook, Instagram, or not registered on our platforms.


Identify 2 competitors and 1 company that inspires you in your sector.


Analyze their online presence using Google – by using the NEWS filter or Google alerts.


Check your competitors' social media.



The goal of this approach isn't to blindly copy your competitors but to understand what works well in your industry and use this information to enhance your strategies and performance.
Specialized Publications and Podcasts
- Search online for the top 5 magazines / podcasts specialized in your industry.
- Identify the top TikTokers, Instagrammers, influencers, etc.

Podcasts, magazines, blogs, and specialized websites in your sector cover news specific to your competitors.
And why not directly contact the journalists who cover your industry? You can build and nurture relationships with them. If you follow 1 or 2, you'll be informed when they publish articles related to your competitors.
We're opening the doors of NATA PR SCHOOL, and I invite you to come work with me. You'll see that by investing less than 2 hours per week, you'll be able to generate results.
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