33 min listen
Customer Experience - vs - Coffee Quality
Customer Experience - vs - Coffee Quality
ratings:
Length:
6 minutes
Released:
Jun 20, 2019
Format:
Podcast episode
Description
Coffee is too cheap, and we all want customers to pay more for specialty coffee. How can we more effectively shift customers over to paying more, is it through higher quality or better experiences? Today we chat about why elevation of the customer experience is the ultimate leveraging tool for creating sustainable value and ultimately will be what determines whether people will consistently pay more.
Released:
Jun 20, 2019
Format:
Podcast episode
Titles in the series (100)
019 : 10 Reasons to Love the Customer : Lists of what baristas “Hate” abound. What do we love? Here’s a list of things that we should love about our customers.: What do you think of when you think of "The Customer"? All too often it brings to mind annoyance, challenges, irritation, and even anger. I recently read an old article that was being newly shared around social media that was the catalyst for... by Keys To The Shop : Equipping Coffee Shop Leaders