Mark Fisher returns to talk about our message and tone as fitness professionals, new vs old school facilities, marketing to your audience, Burning Man and more! Sponsors:  Enlightened: At last, ice cream that makes you feel as good as it tastes! ENLIGHTENED Ice Cream is packed with protein and fiber and low in calories, fat, and sugar—plus, it’s unbelievably delicious. Try Enlightened's incredible high protein/low sugar ice-cream for FREE as well as their Marshmallow Treats and Broad Bean Crisps by going to http://try.eatenlightened.com/fitcast/