The 3 Marketing Metrics To Rule Them All [Part 1, 2 & 3]: How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

By Category Pirates

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

Who you are, to others and to yourself, is based on your results.

In the last decade, Marketing has become more innovative, complex, and sophi

• Language: English
• Publisher: Nicolas Mather
• Release date: May 19, 2024
• ISBN: 9781956934717

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Category Pirates

The 3 Marketing Metrics To Rule Them All

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

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Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

Narration by Katrina Kirsch

Narration by Eddie Yoon

Narration by Christopher Lochhead

This book was professionally typeset on Reedsy

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Most Important Equation For Success

2. 3 Marketing Metrics To Rule Them All

3. Revenue Manufacturing Machine

4. How To Market Category Potential, Whether You Are Creating A New Category Or Redesigning A Legacy One

5. The 3 Levers Of A Category Potential Marketing Strategy

6. How To Attract Investor Interest, Drive Market Capitalization, And Claim Your Place As Category King

7. 4 Ways To Drive Category Potential And Increase Market Cap/Valuation

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successful created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

Every new edition of the newsletter goes directly to your inbox.

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Why join the Navy if you can be a pirate? - Steve Jobs

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Meet The Pirates: Eddie Yoon

Eddie Yoon has written more on category strategy for Harvard Business Review than any other person.

Eddie is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy, and Co-Creator of Category Pirates.

Previously, he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years. Eddie is one of the world’s leading experts on finding and monetizing Superconsumers to grow and create new categories.

He is the author of the book Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. Eddie is also the author of over 100 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC, and been quoted in The Wall Street Journal, The Economist, and Forbes for his predictions on future category potential of publicly traded companies, as well as been a keynote speaker at industry-leading events in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie holds an AB in Political Science and Economics from the University of Chicago. Born and raised in Hawaii, he went to the Punahou School in Honolulu. Today, Eddie lives in Chicago with his wife and three children.

Meet The Pirates: