How To Reframe The Problem & Win: The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

By Category Pirates

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

Reframe the Problem, Don't Rip Off the Solution.

You have to think into the future to design breakthrough solutions and categories. That sta

• Language: English
• Publisher: Nicolas Mather
• Release date: May 15, 2024
• ISBN: 9781956934670

Book preview

Category Pirates

How To Reframe The Problem & Win

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

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First edition

Narration by Katrina Kirsch

Narration by Christopher Lochhead

Narration by Eddie Yoon

This book was professionally typeset on Reedsy

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. Today’s Solutions Are Tomorrow’s Problems

2. Until You Change The Problem, No One Is Interested In The Solution

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every other week (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new