Solving for Churn: How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

By Category Pirates

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

Serial Churners are like frogs, and the streaming services are lily pads.

Managing churn, the percenta

• Language: English
• Publisher: Nicolas Mather
• Release date: May 15, 2024
• ISBN: 9781956934687

Book preview

Category Pirates

Solving for Churn

How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

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First edition

Narration by Christopher Lochhead

Narration by Eddie Yoon

Narration by Katrina Kirsch

This book was professionally typeset on Reedsy

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. From Churns To (Massive) Returns

2. A Different Lens On Non-Obvious Bundles

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every other week (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in