The Big Product Lie: Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)

By Christopher Lochhead, Nicolas Cole and Eddie Yoon

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Silicon Valley says, "The best product always wins." But does it?

The goal of every entrepreneur, then, is to build the best

• Language: English
• Publisher: Nicolas Mather
• Release date: Apr 16, 2022
• ISBN: 9781956934397

Christopher Lochhead

Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.

Book preview

Category Pirates

The Big Product Lie

Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)

First published by Category Pirates 2022

Copyright © 2022 by Category Pirates

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First edition

ISBN: 978-1-956934-39-7

Narration by Nicolas Cole

Narration by Eddie Yoon

Narration by Christopher Lochhead

This book was professionally typeset on Reedsy

Find out more at reedsy.com

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Big Product Lie

2. The Product-Market Fit Myth

3. The Minimum Viable Product Myth

4. The Product-Led Growth Myth

5. MVP, PLG, And Product-Market Fit Are All Part Of The Big Product Lie

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The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

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