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    The Category Design Scorecard
    The Category Design Scorecard
    The Category Design Scorecard
    Ebook28 pages20 minutes

    The Category Design Scorecard

    By Christopher Lochhead, Eddie Yoon and Nicolas Cole

    ()

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    About this ebook

    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:


    categorypirates.substack.com


    Category design is the strategy for dealing with the "winner take all" reality that has taken hold in business.


    Only 19 percent of Fortune's

    LanguageEnglish
    PublisherNicolas Mather
    Release dateSep 28, 2022
    ISBN9781956934519
    The Category Design Scorecard
    Author

    Christopher Lochhead

    Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.

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      Book preview

      The Category Design Scorecard - Christopher Lochhead

      Category Pirates

      The Category Design Scorecard

      First published by Category Pirates 2022

      Copyright © 2022 by Category Pirates

      All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

      Category Pirates asserts the moral right to be identified as the author of this work.

      Category Pirates has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      First edition

      ISBN: 978-1-956934-51-9

      Narration by Christopher Lochhead

      Narration

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