The Mentor Myth: What Native Analogs Can Learn From Native Digitals (And Vice Versa)

By Nicolas Cole, Eddie Yoon and Christopher Lochhead

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

If you want to have any hope of remaining relevant in the working world, you need to understand the difference between Native Digitals and Native Analogs.

<

• Language: English
• Publisher: Nicolas Mather
• Release date: Oct 27, 2022
• ISBN: 9781956934526

Nicolas Cole

Nicolas Cole is an author, founder, and viral writer best known for his conversational style of telling stories.He has accumulated more than 100 million views on his writing to date.Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles about personal development, and how to remain in a constant state of learning about oneself. His work began being republished in TIME, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and many more of the internet's most popular publications.In 2016, Cole then became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, writing on behalf of more than 300 different Silicon Valley founders, company executives, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.Today, in addition to regularly authoring new books and articles online, Cole also publishes a weekly paid newsletter, called "How I Wrote This," sharing insight about both the art and business of becoming a writer in the digital age.You can subscribe here: https://howiwrotethis.substack.com/He currently lives in Los Angeles, but will forever be from Chicago.

Book preview

Category Pirates

The Mentor Myth

What Native Analogs Can Learn From Native Digitals (And Vice Versa)

First published by Category Pirates 2022

Copyright © 2022 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Category Pirates asserts the moral right to be identified as the author of this work.

Category Pirates has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

ISBN: 978-1-956934-52-6

Narration by Nicolas Cole

Narration by Christopher Lochhead

Narration by Eddie Yoon

This book was professionally typeset on Reedsy

Find out more at reedsy.com

Publisher Logo

Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The War For Native Digital Talent

2. Gen-Z Is Lazy

3. The Mentor Myth

4. The Native Analog Survival Guide In The Digital World

5. The Native Digital Survival Guide In The (Still) Analog World

Subscribe To Category Pirates

Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

Every new edition of the newsletter goes directly to your inbox.

Free subscribers receive one out of every four mini-books.

Paying subscribers receive mini-books every week.

Why join the Navy if you can be a pirate? - Steve Jobs

If you are reading this mini-book, that means you stumbled upon Category Pirates somewhere else (like Amazon). Instead of buying & reading each mini-book on its own, we encourage you to subscribe and receive each mini-book in your inbox each week (you also receive access to our entire archive of previously published mini-books).

You can subscribe to Category Pirates here: https://categorypirates.substack.com

Meet The Pirates: Eddie