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    Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
    Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
    Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
    Ebook38 pages29 minutes

    Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

    By Eddie Yoon, Christopher Lochhead and Nicolas Cole

    ()

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    About this ebook

    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

    categorypirates.substack.com


    Many years ago, Kraft ran an internal survey.


    The survey asked the company's top 100 executives which Kraft products they ate. "Which p

    LanguageEnglish
    PublisherNicolas Mather
    Release dateApr 16, 2022
    ISBN9781956934373
    Living Your Category POV: Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

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      Book preview

      Living Your Category POV - Eddie Yoon

      Category Pirates

      Living Your Category POV

      Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

      First published by Category Pirates 2022

      Copyright © 2022 by Category Pirates

      All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

      Category Pirates asserts the moral right to be identified as the author of this work.

      Category Pirates has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

      Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

      First edition

      ISBN: 978-1-956934-37-3

      Narration by Eddie Yoon

      Narration by Christopher Lochhead

      Narration by Nicolas Cole

      This book was professionally typeset on Reedsy

      Find out more at reedsy.com

      Publisher Logo

      Contents

      Meet The Pirates

      What Other Pirates Have To Say

      Introduction

      1. Living Your POV: Why Founder-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

      2. 5 Tell-Tale Signs A Founder Doesn’t Have Founder-Problem Fit

      3. Signals Of A Missionary: How To Spot Founder-Problem Fit (From A Mile Away)

      4. To Be A Missionary, You Need A Conversion Story

      Subscribe To Category Pirates

      Meet The Pirates

      What is Category Pirates?

      Category Pirates is the authority on Category Creation and Category Design.

      Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

      Topics include:

      How to create new categories and redesign old ones.

      The Magic

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