Paid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom

By Christopher Lochhead, Nicolas Cole and Eddie Yoon

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You are an Intellectual Capitalist-and you might not even realize it.

• Anytime you create a process for yourself, you are an Intellectual

• Language: English
• Publisher: Nicolas Mather
• Release date: Dec 28, 2022
• ISBN: 9781956934557

Christopher Lochhead

Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.

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Category Pirates

Paid To Create

How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial Freedom

First published by Category Pirates 2022

Copyright © 2022 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

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First edition

ISBN: 978-1-956934-55-7

Narration by Christopher Lochhead

Narration by Eddie Yoon

Narration by Nicolas Cole

This book was professionally typeset on Reedsy

Find out more at reedsy.com

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Intellectual Capital Ladder

2. How To Create Intellectual Capital

3. Get Paid To Create

4. Bloom’s Taxonomy

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

Every new edition of