How To Become A Top 444 Author: How To Scale Breakthrough Ideas

By Nicolas Cole, Eddie Yoon and Christopher Lochhead

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The pinnacle of sharing your insights with the world is writing a book, whether you are a writer, a creator, an entrepreneur, or an executive.

• Language: English
• Publisher: Nicolas Mather
• Release date: Jun 30, 2022
• ISBN: 9781956934434

Nicolas Cole

Nicolas Cole is an author, founder, and viral writer best known for his conversational style of telling stories.He has accumulated more than 100 million views on his writing to date.Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles about personal development, and how to remain in a constant state of learning about oneself. His work began being republished in TIME, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, and many more of the internet's most popular publications.In 2016, Cole then became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, writing on behalf of more than 300 different Silicon Valley founders, company executives, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.Today, in addition to regularly authoring new books and articles online, Cole also publishes a weekly paid newsletter, called "How I Wrote This," sharing insight about both the art and business of becoming a writer in the digital age.You can subscribe here: https://howiwrotethis.substack.com/He currently lives in Los Angeles, but will forever be from Chicago.

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Category Pirates

How To Become A Top 444 Author

How To Scale Breakthrough Ideas

First published by Category Pirates 2022

Copyright © 2022 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

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First edition

ISBN: 978-1-956934-43-4

Narration by Nicolas Cole

Narration by Christopher Lochhead

Narration by Eddie Yoon

This book was professionally typeset on Reedsy

Find out more at reedsy.com

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The First Breakthrough Study: Analyzing The Top 444 Best-Selling Business Books Of The Past Two Decades

2. Idea vs Author: Is The Reader Buying Your Idea? Or Is The Reader Buying You?

3. So You Want To Write A Book: Business Thought Leader Hypothetical Scenario

4. The First 3 Steps Of Writing A Best-Selling Business Book

5. The Y Do You Write Framework

6. The Cover Says It All

7. The Best-Selling Title & Subtitle Formula: 5 Laws Of Scalability

8. Engineering A Best-Seller: Checklist

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every Wednesday (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, Netflix, Amazon, Airbnb, and more.

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Meet The Pirates: Eddie Yoon

Eddie Yoon has written more on category strategy for Harvard Business Review than any other person.

Eddie is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy, and Co-Creator of Category Pirates.

Previously, he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years. Eddie is one of the world’s leading experts on finding and monetizing Superconsumers to grow and create new categories.

He is the author of the book Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. Eddie is also the author of over 100 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC, and been quoted in The Wall Street Journal, The Economist, and Forbes for his predictions on future category potential of publicly traded companies, as well as been a keynote speaker at industry-leading events in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie holds an AB in Political Science and Economics from the University of Chicago. Born and raised in Hawaii, he went to the Punahou School in Honolulu. Today, Eddie lives in Chicago with his wife and three children.

Meet The Pirates: Nicolas Cole

Nicolas Cole is one of the most prolific digital writers in the world.

Cole as he’s known, is an author, viral writer, ghostwriter, and serial writing entrepreneur. He is the Co-Founder of Ship 30 for 30 (a cohort-based community to help people