How To Have A Legendary Career: Ask Yourself These 8 Questions

By Christopher Lochhead, Eddie Yoon and Nicolas Cole

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How are you investing your life?

Some of the most-asked questions in business are career-related:

• "How do I decide when to leave m

• Language: English
• Publisher: Nicolas Mather
• Release date: Mar 24, 2022
• ISBN: 9781956934328

Christopher Lochhead

Christopher Lochhead is a co-founding partner of Play Bigger Advisors. Christopher is a CEO marketing coach and category designer, keynote speaker, mediocre blogger, ski and surf bum. He has been called a "Human Exclamation Point" by Fast Company and "slightly off-putting" by The Economist. Christopher served as CMO of Mercury Interactive, co-founded marketing consulting firm LOCHHEAD, was the founding CMO of Scient, and served as head of marketing at Vantive. He is living happily ever after in Santa Cruz, Calif.

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Category Pirates

How To Have A Legendary Career

Ask Yourself These 8 Questions

First published by Category Pirates 2022

Copyright © 2022 by Category Pirates

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First edition

ISBN: 978-1-956934-32-8

Narration by Eddie Yoon

Narration by Christopher Lochhead

Narration by Nicolas Cole

This book was professionally typeset on Reedsy

Find out more at reedsy.com

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. Is the company you are building or working for Native Analog or Native Digital?

2. Is the company creating a new category or competing in an existing one?

3. Is the company experiencing Real Growth or Fake Growth?

4. Is the company a loyal member of The Brand Cult or The Product Cult?

5. Is the company compensating you on past performance? Or your future potential?

6. Is the company on track to make the category tip?

7. Is the company a Missionary or Mercenary in terms of culture and diversity of thought?

8. Is the company generous with its stock options/incentives?

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Meet The Pirates

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The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

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