A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business

By Category Pirates

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.

Your goal as an entrepreneur, execut

• Language: English
• Publisher: Nicolas Mather
• Release date: May 15, 2024
• ISBN: 9781956934694

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Category Pirates

A Beginner’s Guide To Category Design

How To Create A Category For Yourself And Your Business

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Category Pirates asserts the moral right to be identified as the author of this work.

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Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

First edition

Narration by Christopher Lochhead

Narration by Eddie Yoon

Narration by Katrina Kirsch

This book was professionally typeset on Reedsy

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. A Beginner’s Guide To Category Design: How To Create A Category For Yourself And Your Business

Subscribe To Category Pirates

Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every other week (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, DoorDash, Amazon, Apple, Airbnb, and more.

Every new edition of the newsletter goes directly to your inbox.

Free subscribers receive one out of every four mini-books.

Paying subscribers receive mini-books