Clear expectations

AS anyone who works with horses will know, riding is not a cheap sport, so any financial assistance is a big help. Having sponsors to provide tack, rugs, feed or bedding can save you thousands of pounds, so what are the different types of sponsorship and what do you need to do in return for a sponsor’s investment?

“The type of sponsorship available can vary greatly, from financial support to free-of- charge or discounted products,” explains Claire Allmett of Creative Equine Marketing Ltd. “Financial support can be offered via an annual contract or on an individual paid promotion basis negotiated around social media posts.

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