Acquiring a sponsor — the dos and don'ts
Q My horse and I are doing pretty well in eventing at the lower levels and I'm starting to wonder if there is some way I can find a company to sponsor me. What do I need to know as I start my search and, if I'm lucky enough to secure one, how can I keep them?
Kitty Hopkins, West Midlands
April says: The first thing you need to do is research companies who could be potential sponsors. A good approach is this…
■ Looking at the products and services you use is always a good start. If you ■ This helps you to quickly identify companies or organisations with values and target audiences aligned with your goals. ■ Check who or what the company already sponsors. Has it sponsored similar events or riders before?
