The Annual Strategy Planning Trap: How To Stop Fighting Over Budget And Start Focusing On Category Dominance

By Category Pirates

The typical annual strategy planning process is like enduring a taser to the genitals for two whole months.

No one enjoys it.

• Most CEOs hate it. Many CEOs have a very strong opinion on strategy and see it as their job. But most know strategy won't get executed without broad buy-in.

• Language: English
• Publisher: Nicolas Mather
• Release date: Mar 2, 2024
• ISBN: 9781956934632

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Category Pirates

The Annual Strategy Planning Trap

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

First published by Category Pirates 2024

Copyright © 2024 by Category Pirates

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First edition

Narration by Eddie Yoon

Narration by Katrina Kirsch

Narration by Christopher Lochhead

This book was professionally typeset on Reedsy

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Annual Strategy Planning Trap

2. The Competition Obsession Disease

3. The Category Is The Strategy

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every other week (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, DoorDash, Amazon, Apple, Airbnb,