STACEY ABRAMS HAS a knack for turning failures into successes. After conceding in a tight 2018 gubernatorial race in Georgia, the 47-year-old entrepreneur, lawyer, writer, and former legislator turned her attention to fighting the state’s restrictive voting laws-and ended up helping her party win the presidency and the Senate two years later. As an entrepreneur, Abrams and her seri al co-founder, Lara Hodgson, started and shuttered two businesses before landing on the fast-growing fintech company, called Now (nowcorp.com), that they’ve been building since 2010.
The company addresses one of the biggest pain points that Abrams and Hodgson have experienced in their own entrepreneurial journey-one that will ring a loud bell for any founder of a cash-strapped startup who’s had to stare down the impossible choice between paying invoices on time and keeping operations humming. After growing largely by word of mouth for its first decade, Now recently landed a $9.5 million Series A investment aimed at taking the platform national. It’s too early for Abrams to declare success,
