Radical Resilience: How To Be Mission-Driven When The Odds Are Against You

By Eddie Yoon, Katrina Kirsch and Christopher Lochhead

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com

As a category designer, you must develop a sense of radical resilience in order to bring about a different future.

Hold fast. It means holding tight t

• Language: English
• Publisher: Nicolas Mather
• Release date: May 15, 2024
• ISBN: 9781956934601

Book preview

Category Pirates

Radical Resilience

How To Be Mission-Driven When The Odds Are Against You

First published by Category Pirates 2023

Copyright © 2023 by Category Pirates

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

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First edition

ISBN: 978-1-956934-60-1

Narration by Christopher Lochhead

Narration by Eddie Yoon

Narration by Katrina Kirsch

This book was professionally typeset on Reedsy

Find out more at reedsy.com

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Contents

Meet The Pirates

What Other Pirates Have To Say

Introduction

1. The Practice Of Radical Resilience

2. The Hold Fast Framework

3. Radically Resilient People Are Not Tougher Than Others

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Meet The Pirates

What is Category Pirates?

Category Pirates is the authority on Category Creation and Category Design.

Every other week (ish), we publish a mini-book for the radically different—who want to see, design, and dominate categories of consequence.

Topics include:

How to create new categories and redesign old ones.

The Magic Triangle, The 9 Levers, The Category Design Scorecard, and dozens of frameworks for how to create and design new categories in the world.

Case studies for how successful companies have successfully created and/or redesigned existing categories (and where other companies have gone wrong).

Motivational examples of the power of creating and investing in category creators such as Tesla, DoorDash, Amazon, Apple, Airbnb, and more.

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