Summary of Michael Hyatt's Platform

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The secret to success is delivering a great product. No amount of marketing savvy or salesmanship can overcome a weak product.

#2 The iPhone was introduced by Apple in 2007. It was a completely new product that solved a problem in an unexpected way. It was a complete rethinking of the solution, from the ground up. Apple’s stock soared.

#3 To build a platform, you must deliver great products that you are delighted to offer. If you don’t, your attempt will fail. If you create outstanding products, everything else becomes much easier.

#4 We don’t need more messages or products. We need better messages, products, and services. Specifically, we need those that wow. This is the compelling product part of the success equation.

• Language: English
• Publisher: IRB Media
• Release date: Jun 10, 2022
• ISBN: 9798822537606

IRB Media

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Insights on Michael Hyatt's Platform

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

The secret to success is delivering a great product. No amount of marketing savvy or salesmanship can overcome a weak product.

#2

The iPhone was introduced by Apple in 2007. It was a completely new product that solved a problem in an unexpected way. It was a complete rethinking of the solution, from the ground up. Apple’s stock soared.

#3

To build a platform, you must deliver great products that you are delighted to offer. If you don’t, your attempt will fail. If you create outstanding products, everything else becomes much easier.

#4

We don’t need more messages or products. We need better messages, products, and services. Specifically, we need those that wow. This is the compelling product part of the success equation.

#5

The first step to having a wow moment is to recognize it. We have all experienced wow moments, but we haven’t taken time to think about them. They usually exceed our expectations and create delight, amazement, wonder, or awe.

#6

A wow experience is when you are so overwhelmed by something that you can’t help but feel joy. It is a moment of clarity, when you see things in a new light. It is transcendent, connecting you to something greater than yourself.

#7

The 10 Commandments of Wow are: universality, evangelism, longevity, privilege, pride in a good way, lability, being able to recognize it when it is absent, and delivering it. Don’t settle for anything less because you are depriving your customers of the wow experience they seek and deserve.

#8

The highly anticipated Broadway rock musical Spider-Man: Turn Off the Dark had its preview showing on November 28, 2010. The show was a disaster. The lead actor, Reeve Carney, was caught in an aerial harness at one point, while also being dangled several feet in the air above the audience at the end of act one.

#9

The human mind works in a similar manner for every person who visits