How many times have you read that agencies are dead, that they’re being replaced by in-house creative departments run by clients themselves? Although this may be true, I believe the future for agencies is a world of rainbows and unicorns. Let me explain why.
Recently, our agency was in conversations with one of New Zealand’s most successful global entrepreneurial brands, a brand that has been vocal over the years about how an agency relationship is not relevant. They had a major marketing issue to resolve and were looking for an agency partner – but quietly,
