Summary of Michael Port's Book Yourself Solid

By IRB Media

Please note: This is a companion version & not the original book.

#1 To be booked solid, you must have a solid foundation. The foundation begins with choosing your ideal clients, understanding why people buy what you’re selling, developing a personal brand to make you memorable and unique, and talking about what you do without sounding confusing or bland.

#2 To build a solid client base, you must first choose your ideal clients, the ones with whom you do your best work. Once you’ve identified these individuals, you can start pruning your current client list of less-than-ideal clients.

#3 You should never have clients who drain your energy and leave you feeling empty. Dumping your dud clients is a necessary step on the path to booking yourself solid. It may be difficult, but it’s worth it to avoid spending time with clients who aren’t right for you.

#4 An old man, a little boy, and a donkey were going to town. The little boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the little boy was riding. They decided to change positions.

• Language: English
• Publisher: IRB Media
• Release date: Apr 7, 2022
• ISBN: 9781669381907

IRB Media

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Insights on Michael Port's Book Yourself Solid

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

To be booked solid, you must have a solid foundation. The foundation begins with choosing your ideal clients, understanding why people buy what you’re selling, developing a personal brand to make you memorable and unique, and talking about what you do without sounding confusing or bland.

#2

To build a solid client base, you must first choose your ideal clients, the ones with whom you do your best work. Once you’ve identified these individuals, you can start pruning your current client list of less-than-ideal clients.

#3

You should never have clients who drain your energy and leave you feeling empty. Dumping your dud clients is a necessary step on the path to booking yourself solid. It may be difficult, but it’s worth it to avoid spending time with clients who aren’t right for you.

#4

An old man, a little boy, and a donkey were going to town. The little boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the little boy was riding. They decided to change positions.

#5

Look for qualities in a person that you like, so that you don’t limit yourself to just considering clients you don’t have yet. Your Red Velvet Rope Policy is a filter that allows you to accept ideal clients. However, you can loosen or tighten the rope as you see fit.

#6

If you're starting a new business and don't yet have any clients, consider yourself lucky. You'll never have to deal with dud clients because you'll put your Red Velvet Rope Policy in place on Day One.

#7

It is for your clients' benefit as much as it is for yours to cut your client list in half. The smaller your client list, the more ideal clients you have room for, and the more referrals you'll get.

#8

Your Red Velvet Rope Policy should be applied to clients, not how much they can or can’t pay you. You should only be working with people who can pay your fees. Your list of ideal clients should consider the qualities you want them to have first, not the money they have or don’t have.

#9

You should start thinking about your clients as ideal clients. Think about how you can start to turn the requirements into filters. As for me, I’m a giant generator, so the more gas I take in, the more power I create. But the wrong kind of fuel causes me to sputter and conk out.

#10

As you eliminate the duds, you’ll open up room for ideal clients. As you use the Book Yourself Solid system to attract more and more ideal clients, you’ll discover that you’re happier, more vibrant, and more energetic. You’ll be on fire.

#11