Remarkable Service Infrastructure - An Overarching Plan for Club Excellence
By Ed Rehkopf
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About this ebook
Ed Rehkopf
Ed Rehkopf is a retired hospitality veteran. During his long and varied career, he has managed two historic university-owned hotels, managed at a four-star desert resort, directed operations for a regional hotel chain, opened two golf and country clubs, worked in golf course development, and launched an operations resource website for the hospitality industry.
Read more from Ed Rehkopf
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Remarkable Service Infrastructure - An Overarching Plan for Club Excellence - Ed Rehkopf
Remarkable Service Infrastructure - An Overarching Plan for Club Excellence
By: Ed Rehkopf
Copyright@2019 Ed Rehkopf
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.
ISBN: 978-1-79476-657-0
Private Club Performance Management
1870 Centenary Church Road
Mount Ulla, North Carolina, 28125
www.privateclubspm.com
The Challenge
Private clubs face many challenges in attempting to deliver high levels of service to their members. As with any hospitality operation, they are detail-intensive and people-intensive. There are many moving parts, literally thousands of details to be attended to daily by a large and diverse staff. Further, high levels of staff turnover with its attendant training burden are common, as is burnout in the management ranks where long hours, late nights, and frequent weekend and holiday work play havoc with a manager’s personal life.
Operating private clubs is not an inexpensive proposition. In serving the elite members of their communities, private clubs must maintain and clean their facilities to the highest standards. Periodic renovations, redecorations, or expansion of facilities must be done; again, to the highest standards. Members’ expectations for their club are high. They want to belong to a club recognized for its excellence, where they are proud to entertain family, friends, and business associates. The highest quality of food and service are expected, yet they also want value and seem to be just as resistant to ever-escalating costs as any other class of consumer.
While it is natural to expect higher costs with higher levels of service; the most prevalent factors driving expenses in private clubs are the inefficiencies and organizational issues inherent in stand-alone operations with limited resources and no economies of scale.
The General Manager of a stand-alone private club must be a master of many disciplines and must constantly attend to a large