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Audiobook (abridged)1 hour
Selling the Invisible: A Field Guide to Modern Marketing
Written by Harry Beckwith
Narrated by Jeffrey Jones
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
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More audiobooks from Harry Beckwith
You, Inc.: The Art of Selling Yourself Rating: 4 out of 5 stars4/5The Invisible Promise: A Field Guide to Marketing in an Upside-Down World Rating: 5 out of 5 stars5/5The Invisible Touch: The Four Keys to Modern Marketing Rating: 4 out of 5 stars4/5
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Reviews for Selling the Invisible
Rating: 4.463276836158192 out of 5 stars
4.5/5
177 ratings19 reviews
- Rating: 4 out of 5 stars4/5Excellent distillation of major marketing concepts. A Quick listen, too.
- Rating: 5 out of 5 stars5/5Key nuggets for anyone that feels stuck articulating value in their service.
- Rating: 5 out of 5 stars5/5Good book with great advice on sales and how to
- Rating: 3 out of 5 stars3/5Now bad content. thought it could have been read better. Lacking enthusiasm compared to other sales books.
- Rating: 4 out of 5 stars4/5Good but I think it could have been better if there were stories to galvanize the ideas. It was as if he was just stating bullet point ideas with a little explanation.
- Rating: 5 out of 5 stars5/5Found great value and strategies for our technology company. We always make a lot of effort on the Integrity aspect of our service and that section was very re-assuring.
- Rating: 5 out of 5 stars5/5I loved the book! The reader cuts right to the point with executable tips that will change the way you view. So small with tons of tips!
- Rating: 5 out of 5 stars5/5Great book with some outdated examples such as Sears’ success. It changes a marketers’ strategy from using adjectives and puffery to understanding and conveying the wish to help solve buyers’ needs.
- Rating: 4 out of 5 stars4/5good one. vividly explain the concept very simple to understand
- Rating: 5 out of 5 stars5/5Succinct, worth a listen. 5 words left to post review!
- Rating: 5 out of 5 stars5/5Good audio book, BUT the author simply glosses over topics at a fast pace; and, this creates discomfort in my brain box.
- Rating: 4 out of 5 stars4/5some great takeaways and causing me to reevaluate some things related to my role and tasks at work as a trainer, connector.
- Rating: 5 out of 5 stars5/5Very good and helpful shine light on simple approaches to communicate with customers.
- Rating: 5 out of 5 stars5/5just amazing book...short audio Book, but worth every minute of it,
just listen very carefully to every advice, write it down because you will use it in your marketing strategy of course!! - Rating: 5 out of 5 stars5/5If I say brilliant, it'd be an understatement - 90 minutes of marketing "golden nuggets"...
Highly recommended!1 person found this helpful
- Rating: 4 out of 5 stars4/5Very good book on communication and relationships. Well written and flows very well. Provides sound principles for marketing. Great insight on how to read customers and have a better understanding of what they are thinking. Great book for anybody in the service industry. I recommend
1 person found this helpful
- Rating: 4 out of 5 stars4/5Short book packed with ideas on how to sell services. Many of them generic, however there were a few I found very valuable. One that stood out for me was: You are selling a relationship not your expertise. The reason is that most of your prospects cannot evaluate your expertise so it is assumed. They can however, tell if the relationship is good. This is the kind of book I will listen to again.
- Rating: 4 out of 5 stars4/5I have read this book, a very good book and I keep a copy for referenceSuggests very practical things for selling services
- Rating: 5 out of 5 stars5/5One of the best marketing books I have ever read. It really opened my eyes to marketing. A must read. I thoroughly enjoyed its brief chapters that allow for quick reading.