THE COLLABORATIVE APPROACH: WOODS AGENCY’S REUBEN WOODS ON TACKLING THE WORLD STAGE FROM TAURANGA

Why Mount Maunganui?

I’m from Gisborne originally and Melissa’s from Auckland, and I was working in agencies up there and in London. When WOODS Agency started, we’d just got back from overseas and we realised there was nothing set up in the regions that was trying to compete on a national level. Our focus has never been on small local businesses – we want to work with medium to large businesses who have a national and international presence.

I’ve had people turn up and think it’ll be cruise-y working in the Bay of Plenty – but that’s not what life is like at WOODS. It’s just as much hard work, if not harder.