The team at FCB are committed to understanding Kiwis better than anyone, and here, they share what they use to achieve this.
FCB IS KNOWN FOR HAVING SOME OF THE FIRST BRAND ADS FOR RETAILERS BACK IN THE DAY – WHAT ARE SOME OF THE FUNDAMENTALS THAT HAVEN’T CHANGED SINCE THEN?
In a nutshell: good storytelling, and the ability to entertain people and connect with New Zealanders in relevant ways. One obvious but essential ingredient that’s always had success in driving brands is injecting a bit of that Kiwi humour we all love and can relate to into our advertising, and the other fundamentals that haven’t really changed are having presence, momentum and a consistent point of view. That point of view doesn’t have to always put a stake in the ground
