Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing
    Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing
    Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing
    Audiobook5 hours

    Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing

    Written by Kristen Luke

    Narrated by Annalyse McCoy

    ()

    Switch to ebook

    About this audiobook

    The Financial Advisor’s Definitive Guide to Niche Marketing

    In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being "better" than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach.

    In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.

    This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.
    LanguageEnglish
    PublisherGreenleaf Book Group
    Release dateOct 30, 2023
    ISBN9781632996961

    Related to Uncomparable

    Related audiobooks

    Related podcast episodes

    Related articles

    • Article

      Is Your 401(k) or IRA a Sleeping Tax Bear?

      May 7, 2019

      Plenty of retirements these days are built in large part by stashing away money week by week into tax-deferred accounts, such as traditional IRAs or 401(k)s, among other options. And certainly, such accounts can provide a wonderful feeling of confid

      4 min read

    • Article

      Where I Would Invest $10k

      Oct 28, 2020

      Build your team before you build your portfolio. That’s an essential attitude for anyone attempting property investment. Most Australians treat property investing as a hobby. The successful ones regard it as a business. And, as with any business, you

      1 min read

    • Article

      Why Everyone Needs an Estate Plan

      Aug 30, 2018

      I'm unmarried and childless, so I didn't see the point in having a will until last year, when my mom planted the idea. Even now--like many of my peers--I am procrastinating. According to a recent survey from Caring.com, 78% of millennials don't have

      2 min read

    • Article

      When Stocks Are Down, Grab Your Wish List

      Jun 4, 2020

      Like every other investor, I felt sick watching the Dow Jones industrial average lose three-eighths of its value in just 40 days in February and March. But I felt a little thrill as well. I had a list. I could buy stocks I loved at a discount. Or, to

      5 min read

    • Article

      7 Crash-Proof ETFs to Battle a Bear Market

      Oct 26, 2018

      Wall Street has started slipping into bear market fears thanks to a brutal, volatile October that has sapped away the year-to-date gains from the major indices. But investors starting to flee have the wrong idea. There are places to hide - including

      8 min read

    • Article

      Stop 'Dollar-Cost Ravaging' Your Portfolio in Retirement

      Feb 17, 2020

      It's been more than seven years since Wade Pfau, one of the top experts in retirement research, wrote a column for MarketWatch urging readers to "Say Goodbye to the 4% Rule." In it, Pfau suggests that the "rule" -- which is more of a theory, really -

      3 min read

    • Article

      Another Brick In The Portfolio

      Oct 27, 2021

      You don’t need a lot of money to get a slice of the property investment pie. The high prices of individual properties, both residential and commercial, mean many people think investing in real estate is beyond them, but you can start a diversified po

      3 min read

    • Article

      The Myth of Passive Real Estate Investing

      Jun 6, 2022

      In my financial planning firm, we focus on serving clients in their 30s to their 50s — and we see firsthand how popular the idea that real estate is a way to get rich (relatively) quick is. That would be fine if real estate was a no-brainer passive-i

      5 min read

    • Article

      Sell Like a Human

      Mar 29, 2017

      Sell Like a Human
      1 min read

    • Article

      The Rule Of 72 Can Help You Plan

      Sep 30, 2020

      Many people don’t appreciate the way super compounds, says financial planner Nicole Heales. “When I do projections for people I use the rule of 72, which says if you can make 7% on your money in a super fund it will double every 10 years. And that’s

      1 min read

    • Article

      Social Media Tips for Finance Professionals — And Everyone Else

      May 1, 2018

      According to a recent survey, 85 per cent of financial advisors in the U.S. are using social media for business. As a direct result of social media use, these ‘social advisors’ gained new clients resulting in nearly $5 million in average asset gain.

      2 min read

    • Article

      Revenue Growth Engineering

      Mar 29, 2018

      Revenue Growth Engineering
      1 min read

    • Article

      15 Best Foreclosure Sites for Finding Properties

      Jan 6, 2021

      You may remember that foreclosures were a big part of the Great Recession. As the economy cratered, foreclosure filings soared. In the first half of 2010 alone, 1.65 million U.S. homes spun into foreclosure, according to data from ATTOM Data Solution

      3 min read

    • Article

      WHY YOU ONLY NEED $260k IN SUPER TO RETIRE

      May 31, 2023

      THE SWEET SPOT If you worry that your superannuation savings are inadequate, you’re not alone. Around 65% of Australians retire with less than $250,000 in superannuation. If you’re one of them, however, you could be pleasantly surprised and find you

      3 min read

    • Article

      Enabling Sales Success

      Jun 17, 2018

      DESIGNATION: Head: Small Business and Professional Banking (Sales) COMPANY: Nedbank Limited SALES FORCE SIZE: +- 800 CAREER SUMMARY: Various sales and leadership roles, mostly related to the small business, private banking and medium-sized corpora

      2 min read

    • Article

      What Is Brand Strategy?

      Feb 22, 2022

      What is branding and why is your brand an important part of any photography business? Regardless of the size of your business or what you do, managing your brand is crucial to your success. There’s an important difference between your branding and yo

      3 min read

    • Article

      THE MARKETING evangelist

      Mar 24, 2021

      THE MARKETING evangelist
      3 min read

    • Article

      Improving Your Close Rate

      Mar 26, 2019

      Improving Your Close Rate
      2 min read

    • Article

      Lead With Purpose

      Aug 9, 2017

      DESIGNATION: Head of Sales: Diabetes Care Management Centre, South Africa Sub-Sahara COMPANY: Roche Diabetes Care CAREER SUMMARY: After studying a BSc at Wits University, Rabali became a sales representative for pharmaceutical, Elli Lilly and Company

      2 min read

    • Article

      You’ve Uncovered Your Talent, Now What?

      Aug 19, 2019

      First, match your raw talent to your values and personality. You may be a motivating keep-fit fanatic, but if you are risk-averse and have dependents at home, you probably shouldn’t branch out with your own business as a personal trainer. We are not

      1 min read

    Related categories

    Reviews for Uncomparable

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words