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    Advice That Sticks: How To Give Financial Advice That People Will Follow
    Advice That Sticks: How To Give Financial Advice That People Will Follow
    Advice That Sticks: How To Give Financial Advice That People Will Follow
    Audiobook4 hours

    Advice That Sticks: How To Give Financial Advice That People Will Follow

    Written by Moira Somers

    Narrated by Kim Niemi

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    About this audiobook

    The advice is sound; the client seems eager; and then . . . nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients' well-being is compromised, opportunities are lost, and the professional relationship grows strained.

    Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams.

    The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioral economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateMar 9, 2021
    ISBN9781705222089

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