Businesses, big and small, are having to make important decisions and impose rules to keep customers and employees safe as well as follow local laws during the COVID pandemic. While I respect businesses remaining autonomous and paving their own way, often they are inadvertently creating tension between the business and customers. Learn the simple solution to make rules that people will follow.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.