New Rules Social Media Series
Written by Kevin Nalty, Jim Sterne and David Meerman Scott
Narrated by J.D. Cullum and Dan John Miller
4/5
()
About this series
Titles in the series (2)
- Social Media Metrics: How to Measure and Optimize Your Marketing Investment
3
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Having more Twitter followers or Facebook friends than the competition might not result in value. Read this book to determine which social media efforts are working for you, where to allocate more social media resources, and how to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
- Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
4
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
Related to New Rules Social Media
Related audiobooks
Multi-Media & Marketing: Using Media to Promote Your Business Rating: 5 out of 5 stars5/5SOCIAL MEDIA MARKETING FOR BUSINESS: Build a $10 000+/Month Income in 30-60 Days Rating: 0 out of 5 stars0 ratingsFacebook Advertising 2020: The Complete Guide to Dominating the Largest Social Media Platform Rating: 4 out of 5 stars4/5Digital Marketing Rating: 4 out of 5 stars4/5Digital Dynamo: Mastering Online Marketing for Ultimate Success Rating: 0 out of 5 stars0 ratingsThe Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5Beyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsIntroduction to Growth Hacking Rating: 5 out of 5 stars5/5Marketing to the Social Web: How Digital Customer Communities Build Your Business Rating: 3 out of 5 stars3/5Digital Marketing Essentials Bundle, 2 in 1 Bundle Rating: 0 out of 5 stars0 ratingsSocial Media Metrics: How to Measure and Optimize Your Marketing Investment Rating: 4 out of 5 stars4/5Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell Rating: 5 out of 5 stars5/5Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage Rating: 5 out of 5 stars5/5Social Media Tactics Bundle, 2 in 1 Bundle Rating: 0 out of 5 stars0 ratingsTilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling Rating: 0 out of 5 stars0 ratingsChanging the Channel: 12 Easy Ways to Make Millions for Your Business Rating: 5 out of 5 stars5/5Marketing: A Very Short Introduction Rating: 0 out of 5 stars0 ratingsContent Marketing That Converts: Master Content Marketing Strategies for Results that Fuels Your Brand's Success Rating: 0 out of 5 stars0 ratingsMarketing 5.0: Technology for Humanity Rating: 4 out of 5 stars4/5Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Rating: 3 out of 5 stars3/5SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose Rating: 0 out of 5 stars0 ratings
Business For You
The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5
Related categories
Reviews for New Rules Social Media
2 ratings0 reviews