NZ Marketing

MARKETING STOICISM AND GROWTH

The uncertainties of the past year saw Kiwis embrace the opportunity to support local, explore our own backyard and make the best of things with our typical “She’ll be right” attitude. The result is that despite the pandemic’s best efforts, many organisations have flourished. Indeed, year on year, the economy has done remarkably well.

Among Twenty CX’s immediate customer base, we have an insurance firm that’s seen a 110 percent growth in new business (it was well-positioned to cope with the onslaught), a global exporter that’s realised a 30 percent growth in B2B sales, a home builder that’s increased its nationwide lead pool by 54 percent, and a national energy business that’s managed an

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