The Underdog Advantage: Book Summary for Busy People

By David Morey and Scott Miller

You and your business are in a constant battle for the hearts, minds and wallets of today's consumers. To succeed in this age of increasing clutter and competition, you've got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, business and on the battlefield.

Never settle for anything less than the win, the whole win and nothing but the win.

The underdog or insurgent, values and exploits speed and mobility over size and scope. In this way, the insurgent is compelled by vision, not heritage—by the future, not the past. The single dynamic separating the incumbent and the insurgent most dramatically is change. Incumbents hate change, because change implies disruption of all that has made them successful. Insurgents, by contrast, love change because change means opportunity. Change is their goal, while status quo is the goal of the incumbent.

It’s the same in politics, sports and warfare. For over thirty years, we’ve studied and built our strategic model on the foundation of insurgency. Since the 1980s, and our work with Steven Jobs at Apple, we’ve used an insurgent political model to help companies and their leaders develop more effective competitive, communication and innovation strategies.

We preach and practice insurgent strategy. But, importantly, we don’t teach insurgent strategy as much as we help unleash it. The instincts for insurgency exist within almost all organizations. And our job is to identify it, activate it, focus and energize it.

DAVID MOREY
David Morey shows audiences how to use these underdog lessons to win over employees and customers...AND keep them as your strongest advocates.
With boldness and inspiration, David has shown thousands of people how to win.

SPEECH TOPIC SUMMARIES

INSURGENT LEADERSHIP: THE NEW WAY TO WIN: David Morey has helped win many global elections and added hundreds of millions of dollars of market value to some of the world’s best companies. He details the stories, strategies and battle-tested approaches of his award-winning book, The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business On Top (McGraw-Hill). Learn how to “play offense,” control the competitive dialogue, define your own personal leadership brand, transform your culture and add new and enduring insurgent growth and value to your business. Today, one thing is clear: If you don’t use the Insurgent Advantage yourself, it will be used against you.

Topics:
Leadership, Innovation, Competitive Strategy, Culture Change, Transformation

THE POWER OF INSURGENT MARKETING, BRAND BUILDING AND SELLING: David Morey is one of the foremost experts in transferring and empowering insurgent political lessons to solve today’s unique business challenges. Advising some of the world’s most successful CEOs, Morey uses his cutting-edge insurgent framework to help companies drive new efficiency and effectiveness in marketing, branding and sales. His insurgent sales model and speech have ignited remarkable growth and empowered audiences around the world.

Topics:
Sales Training, Marketing, Brand Building, Growth Strategies, Turnarounds

THE MAGIC OF THINKING DIFFERENTLY AND PLAYING OFFENSE: David Morey tells the story of his company’s first corporate client, Steve Jobs, and how he helped transfer political strategic discipline to the legendary Apple and the wider corporate world. Key to this speech is the power of driving innovation and creativity by thinking out of the box. In doing this, David uses the metaphor of magic to drive home lessons in insurgent thinking.

Topics:
Innovation, Creativity, Leadership, Organizational Transformation, Strategic Differentiation

• Language: English
• Publisher: David Morey
• Release date: Mar 5, 2015
• ISBN: 9781310288036

David Morey

David Morey, founder, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants. He is the award-winning co-author of The Underdog Advantage, and has helped add hundreds of millions of dollars in revenue and value to a wide range of Fortune 500 companies. Mr. Morey has worked with some of the world’s top business leaders—and with five Nobel Peace Prize winners and sixteen winning global presidential campaigns, including those of the 44th President of the United States, Barack Obama.In global politics, Mr. Morey has advised Philippines President Corazon Aquino, Russian President Boris Yeltsin, Mexican President Vicente Fox, Korean President Kim Dae Jung, Korean President Park Geun Hye and many others . In business, Mr. Morey has worked with a range of successful start-ups and small businesses, and his corporate clients include GE, Bancomer, TD Ameritrade, CVS, Verizon, Pepsi, Mars, KPMG, McDonald’s, Microsoft, News Corp., Nike, P&G, Disney, Visa, The Coca-Cola Company, Linked-in, TPG, American Express, NBC, Samsung, Deloitte and many others.Over the years, Mr. Morey has served as Adjunct Professor of International Affairs at Columbia University and currently teaches at the University of Pennsylvania. Recently, he was Chairman of the Council on Foreign Relations’ Task Force on Public Diplomacy and served as Co-Chairman of the Fund for Peace. Mr. Morey was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teams.

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The Underdog Advantage: Book Summary for Busy People

By David Morey and Scott Miller

Smashwords Edition

Copyright 2015 David Morey Group, Inc.

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

THE UNDERDOG ADVANTAGE

Using the Power of Insurgent Strategy To Put Your Business on Top

Authors: David Morey and Scott Miller

Summary written by

David E, Morey

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A BOOK SUMMART FOR BUSY PEOPLE

THE UNDERDOG ADVANTAGE

Using the Power of Insurgent Strategy To Put Your Business on Top

The Underdog Advantage is even more relevant and true than when it was originally published. The book is about a set of proven principles that win and build a winning attitude, character and culture in the most difficult circumstances. These are principles that drive your business, marketing and communication strategies and transform your company. And they can transform your career: Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box. For 25 years, business has been applying these principles globally to corporate strategy. They have been used to develop competitive strategies, crisis solutions and cultural changes.

Today, the advantages of the incumbent have diminished or even disappeared. In fact, consumers

are empowered with a tsunami of instant information. And, as a result, the tried-and-true rules of mass

marketing have been tried and are no longer true. According to David Morey and Scott Miller, two strategy consultants who have worked with Microsoft, American Express, Google, McDonald’s, Disney, Coca-Cola and Nike, it’s the underdog’s day. In The Underdog Advantage, Morey and Miller present insurgent