Close More Deals: Without Silly Traffic And Funnels
By Ernie Potts
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About this ebook
Learn how to close more deals for your digital agency by reading this book.
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Close More Deals - Ernie Potts
Close More Deals Without Silly Traffic And Funnels
––––––––
Ernie Potts
Close More Deals Without Silly Traffic And Funnels
––––––––
© 2018 Ernie Potts
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means - electronic, mechanical, photocopy, recording, scanning, or other, - except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.
Published in Wilmington, Delaware, by Ernest Levi Potts Publishing. Ernest Levi Potts Publishing is a trademark of Ernie Potts, LLC.
DEDICATION
This book is dedicated to my son, Elijah. I want you to know that the time I am not with you has not been in vain. I am working extremely hard to ensure that you have a life better than I did at your age. Your future is what drives me today.
Table of Contents
DEDICATION
Table of Contents
Authors Note
What is a sales process?
Introduction
Finding your niche
Best Niches
Qualified Leads
When purchasing leads from InfoUSA, I recommend you use these qualifiers.
Getting Leads to Call You
Why is direct mail better than Facebook Ads?
Why is direct mail better than Cold Email?
Why is direct mail better than Cold Calling?
How to do direct mail effectively?
Example good direct mail copy
Cost of Direct Mail
What is the average response rate?
How to follow up
Follow Up Script
End of follow up script....
Following up with leads via direct mail
Following up via email
Final thoughts on follow up
Handling inbound leads
Not Interested Script
Before the pitch not interested script
After the pitch not interested
The Pitch
The Pitch:
Rules for pitching prospects
Setting The Demo
Example of weak language:
Agent Questions
Agent Question 1: What are your hot buttons
***End of agent question 1***
Agent Question 2:
***End of Agent question 2***
Agent Question 3: The Decision Maker Question
***End of agent question 3***
Agent Question 4: How Serious Are They In Hiring You?
***End of Agent Question 4***
Agent Question 5: Can They Afford You?
***End of agent question five***
Closing out the Demo Set
Final thoughts on setting demos
Holding The Demo
Script for starting your demo
***End of script***
Reasking the agent questions
***End of script***
The pricing table
Trial Close Script
***End of script***
Closing Deals
Closing Script
***End of closing script***
I want to think about it script
***End of script***
***Script for getting Contract and authorization form signed***
Outro
Authors Note
Hey this is Ernie Potts. Thanks for purchasing the book. I wanted to let you know that this book was initially a transcription of a 3 hour interview I did. So the book will read very conversational. My goal was to have this book read like I am speaking to you. I will continue to make iterations of the book so please be on the lookout for updated versions as they come