The 6-Figure Profit First Emails Product Launch System: How Alternative Health And Supplement Companies Can Launch New Products And Generate $100,000+ In Revenue (Without Running Ads, Using Social Media, Or Recording Videos): How

By John Brandt

Email marketing is the undisputed king of marketing. Email marketing has low costs and generates a high return-on-investment. But most alternative health and supplement companies don't leverage email marketing to the fullest. Especially when launching new products, running new promotions, and creating loyal customers who won't leave you for your

• Language: English
• Publisher: John Brandt Copy
• Release date: Sep 30, 2021
• ISBN: 9780578992341

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Copyright © 2021 John Brandt.

All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or electronic—without written permission of both publisher and author, except in the case of brief excerpts used in critical articles and reviews. Unauthorized reproduction of any part of this work is illegal and is punishable by law.

ISBN: 978-0-578-99234-1

Who Is John Brandt And Why Should You Listen To His Advice About Email Marketing?

Hi, my name’s John Brandt. And I’ll be your guide throughout this book.

I’m a freelance email copywriter and have worked with a wide variety of clients in all sorts of industries including:

Supplement companies

Keto coaches

Fitness and health coaches

CBD companies

Ecommerce brands

Financial coaches and consultants

Course creators

Relationship coaches

Real estate coaches and real estate investors

Podcasters

In my short, two-year career (at the time of writing this), I’ve generated well over a million dollars collectively through email marketing for my clients. And I’ve also discovered best practices for email that catapults your alternative health business to the upper echelon.

I divided this book into two sections.

The first section is where I reveal some of the highest ROI secrets of email marketing so you can blow any of your competitors out of the water — whether you have a copywriter helping you or not.

The second section is where I lay the groundwork for my 6-Figure Profit First Emails Product Launch System that can take your next product launch to the 6-figure territory (or higher). Again, whether you work with a copywriter now or not.

Also, I included a few Appendixes at the end of this short book to touch on some other aspects of email marketing, copywriting, and becoming more persuasive through written words.

The book you’re holding in your hands right now has no fluff. It’s all meat and bones. And each chapter builds on the previous one. That said, you can skip around chapters if you’d like and read each chapter as a standalone. Just realize — you might miss important details by skipping around.

My goal with this book is two-fold:

1. I want to help you make more money than you ever thought possible with email marketing. Launch record-breaking new products. Revitalize older products. Position yourself as the #1 expert in your niche. And create a rabidly engaged following who buys every product you promote while you do it.

2. For you to use this book as a guide whenever you have questions about your email marketing. The first section covers basic email marketing mandates and you can rely on them whenever your email marketing falls down the tube. The second section covers a product launch formula I’ve used to help my clients launch new 6-figure products. (And it can be easily adapted for older products, webinar promotions, podcast episodes, ebooks, or any other piece of content you create.)

Also, I realize owning a business means you’re always running around doing a million things. I don’t want to overwhelm you in this book. But if you need extra help with your email marketing, I offer two services that can help:

1. Email Marketing Consultations — where I can analyze your email marketing strategy and emails and consult you on sending more profitable emails.

2. Profit First Email Ghostwriting — where I become your bonafide email ghostwriter, create your email marketing strategy, and send emails that boost sales for you.

If you’re interested in working together, you can schedule a free Discovery Call with me by booking a time on my calendar here: https://calendly.com/johndbrandt/discovery-call

What Others Have Said About John Brandt

"John Brandt has been a game changer in my business. He is timely, responsive, and most importantly an excellent copywriter. My emails are being opened and read more frequently, and it has improved my relationship with my clientele. Relinquishing email marketing to John was the best decision. I didn’t have the desire or emotional bandwidth to be writing regular emails and John has taken something I don’t enjoy off my plate. It’s his genius zone and not mine. If you need support in this area, you will be thrilled to have him on your team."

— Kristina Hess, Thrive Results Coaching & The Keto Nutritionist

"We hired John to work on content for our newsletter campaigns, based on a recently created tone of voice for our company. John was able to adapt that voice and immediately began producing outstanding newsletters, just as we envisioned. As a result, the open rates and conversions went up. John is quite fast with turnaround times and is a versatile writer. He understands what needs to be done and delivers with excellent results!"

— Jenya Nemirovsky, Farmacy Bliss

"This email had an excellent response, and we sold about double from it than from others."

— Martin Pytela, Life Enthusiast

"these emails are excellent! thank you John!!!!!"

— Jonathan Bailor, SANESolution

"This is a great email. Really engaging, well-written copy. Almost like reading Gary Halbert."

— Mitchell Earl, Discover Praxis

"I love your emails. You’re going to do great things!"

— Kyle Cullum, No Bogeys Golf

"These emails are gold, great work."

— David Bentley, Marketing Epoch

"It’s amazing content."

— Isaac Morehouse, Crash

"YOu are so freaking good – I love you man. Thanks."

— Jonathan Rivera, The Podcast Factory

"Well, the bone marrow email was such a success, I’ve already sold out!"

— Kerrie Bross, Nourishing World

"these emails are absolutely fantastic!"

— Jim Remley, eRealEstateCoach

"These are all great - thank you! I had to do essentially zero editing / tone changing, and that’s been rare for me historically. So that’s a great sign."

— Jordan Gray, Jordan Gray Consulting

"You’re a great writer. Personal, human, funny and get your point across."

— Daniel Chapman, Redd Remedies

"Your long form copy is probably some of the best I’ve seen for a while."

— Oliver Johnson, Oliver Johnson Media

Contents

Section 1 The Profit First Email Foundation

Chapter 1 Why Ugly, Plain Text Emails Reign Supreme

Chapter 2 How To Boost Your Opens, Click-Throughs, And Conversion Rates With Storytelling

Chapter 3 The Twist The Knife Method For Jazzing Up Your Email Sales

Chapter 4 Contrast Killed The Cat: How Using Contrast Puts Your Persuasion On Steroids

Chapter 5 The Easiest, Quickest, And Least Painful Way To Double (Or Even Triple) Your Emails Sales

Chapter 6 Deadlines: The Most Powerful Tool For Making Your Email Campaigns Explode Through The Roof

Chapter 7 How To Use Urgency & Scarcity To Ethically Force Your Customers To Buy Now (And Thank You After)

Chapter 8 The Single Biggest And Most Lethal Mistake Brands Make With Their Email Marketing

Chapter 9 Why Copywriting Can’t Save Your Dying Business

Chapter 10 7 Bonafide Reasons Why Email Marketing Beats Advertising In A Battle

Section 2 The Profit First Email Product Launch System

Introduction And Results

Part 1 Fueling The Engine & Introducing The Offer

Part 2 How To Angle-Pimp Your Emails To Get The Maximum Number Of Sales

Part 3 Scheduling The Weekday Promo And The Weekend Promo

Section 3 Appendixes

Appendix 1 The Bullet Dojo: How To Write Irresistible Bullets, Subject lines, Headlines, and Titles To Make More Sales Than You Ever Thought Possible

Appendix 2 Why iOS15 Will Change Email Marketing Forever (And Why This Is A Good Thing)

Appendix 3 The 89-Word Long, Exhaustive List Of Spam Triggering Words (And Alternative Words To Use Instead)

SECTION ONE

THE PROFIT FIRST EMAIL FOUNDATION

CHAPTER ONE

Why Ugly, Plain Text Emails Reign Supreme

Most businesses — regardless of their niche or industry — sabotage their sales, their relationships, their email deliverability, and their productivity by designing beautiful HTML emails and sending them to their list.

Heavily designed emails can take 8 hours (or longer) to design. That’s the first strike.

They’re also more likely to end up in the Promotions tab on Gmail — or worse, they land in the dreaded Spam folder alongside Nigerian prince emails which offer the recipient billions of dollars. (I’m not kidding…) Strike numero dos.

Because of this, they tank your email deliverability. The more emails you have going to Promotions or Spam, the more likely future emails get automatically redirected there. Strike three.

And the most insidious part?

They cripple your sales — and more importantly, they wreck your relationship with your list. (I’ll reveal why your relationship with your list is even more important than your sales and how to use the pimping your personality secret for building a rapidly loyal email fan base in another article.)

You put all of these side effects of heavily-designed emails on steroids when you constantly send sales, discounts, and Last chance! type emails.

They make you look needier than an incel trying to find a girlfriend.

They condition your list to devalue your emails.

And worse yet...

Which means, the only way you can get potential customers to buy your product or service is to offer them cheaper and cheaper discounts. This automatically filters out high-quality clients and instead lines up zombie-esque, freebie-seeking, pain-in-the-arse type clients that will dump you as soon as a similar product or service has a lower price (even if it’s not as effective, profitable, or useful as your product or service).

I’ve been a professional, freelance email copywriter for nearly two years as I write this. I’ve worked with all sorts of clients including supplement companies, relationship coaches, real estate coaches, CBD companies, e-commerce brands, agencies, and more.

And through my work, I’ve discovered…

Plus, they’re not nearly as time-consuming as wasting a full workday designing a beautiful HTML email that nobody opens, reads, or clicks on, much less buys from.

That’s why I’m gonna explain the psychology behind why ugly, plain text emails reign supreme.

I already covered many of the fact-based reasons why plain text emails are superior in every way to heavily designed emails.

Here’s a quick recap:

1. They take less time to create so you can focus on more important parts of your business.

I can whip up a good email that brings in a bunch of cashola in as little as 10 minutes. Now, some emails will take longer, but I’ve never spent an entire 8-hour workday writing one email.

You can do the same with consistent practice.

2. They improve your email deliverability.

The more images, HTML elements, and links you have in your email, the more likely they’re going to get ticked as Spam by our humble overlords at Google or other email service providers.

3. They make more sales.

For the simple fact that more people will see your emails if they land in the Primary inbox in whichever email service provider they use. And we’ll dive deeper into this when we get to the psychology behind using plain text emails.

4. They help you build a more loyal email list and customer base.

This is especially