The Success DNA of Extraordinary Entrepreneurs: How to go from Invisible to Invincible in Your Business

By Selina Seah

Get inside the DNA blueprint of these amazing entrepreneurs, unlock their success strategies and secrets of staying extraordinary. BE READY TO AWAKEN YOUR ENTREPRENEURIAL SELF!

You will learn:

1. The Essential DNA traits of Extraordinary Entrepreneurs.

2. How to overcome challenges and setbacks as an Entrepreneur.

3. The ‘Money Mindset’ that all Entrepreneurs should have.

4. What is the No.1 Biggest Investment to make in any business.

5. The ‘Confessions’ of Entrepreneurship- The Good, the Bad and the Radical.

6. How to go from Entre’POOR’neur to ‘RICH’trepreneur.

7. The Guru behind the Guru- You’ll want to know who they learn from and what their visions are.

• Language: English
• Publisher: MarketAsia Books Pte Ltd
• Release date: Apr 4, 2017
• ISBN: 9789813170582

Book preview

Success DNA

When I was young, at the beginning of each new academic year, I would write down that my father was a business person and my mother a homemaker in their occupation columns. My first time to participate in an inter-school poetry competition was when I was nine years old, and my father would drive us to and from the event venue. I remember one of my classmates asking me if my dad was a business person, and if it meant that he did not have to work. I told her that he had to work; she further asked why he was with us instead of going to work. At that age I did not understand why it was such a big deal because my father had always picked me up from school. I never used to take the school bus like the other children, and I came to believe that it was the habit of every dad.

My father and his siblings took over the Hock Leong Pte Ltd business founded by my late grandfather and developed it into a successful business for nearly three decades. He always said that in business, you have to entertain. Because of this, each time we attended dinners with his clients who were mostly from Indonesia, Korea, and Taiwan, we used to dress up nicely and be on our best behavior throughout the dinner parties. Because of that, I had always aspired to be like him. My friend said that it must be like living in a near-perfect world since you do not have to work and you get to wear beautiful dresses and entertain.

My parents have always been supportive and have been with us in each step and milestones in our lives. My mom being a professional homemaker dedicated her time and love for my siblings and me; she was very meticulous about our studies and music education and always prepared delicious meals for the family.

I am very close to my parents. While most of my friends did not share a close relationship with their dads, my story is quite the opposite. For me, every time I spent time with him, it would always be full of happy conversations. We share our birthdays, and I was always eager to talk to him because of his good advice and encouragement.

I remember one day as my father drove past a prestigious neighborhood with beautiful and huge bungalows. I told him enthusiastically that when I grow older, I would buy one of these bungalows for him and mom. His answer was quite surprising to me. He smiled and said, "Selina, you have to be very, very, very rich to be able to own such a bungalow. I told him that of course I will be a successful business person just like my aunt (his sister) and buy him a bungalow. This was his answer, My dear girl, not everybody can be a business person. If it’s not in your life’s destiny, no matter how you want it or how hard you try, you will not succeed in business. I was only twelve years old, and I felt like he was wrong about this; I was upset and wanted to argue. I felt as if my dream was never going to come true then, and was silent for the rest of the journey. However, in my mind remained the question, If it has to be in our life’s destiny for us to be a ‘business person’, then, how would we know for sure that we do not have such a fate?" When I was 17, my father invested in another business, which resulted in a huge financial loss. So once again, I was reminded of what being a business person entails.

I started working on top of my studies to be able to pay for my school fees and support my allowances, and I managed to save enough tuition fees to complete my Bachelor of Music (Hons) in London. I graduated and afterward returned to Singapore and continued working as a music educator for almost 20 years. I love music and enjoy teaching my students; it is because of my mother that I developed this gift of music, and I am entirely indebted to her. She always made sure I did well with my music education, which helped me