Inc.

ROCKY MOUNTAIN

Includes CO, ID, MT, NV, UT, and WY

How We Monetized Our Market-Research Mind-Meld

GoodQues, No. 5

Denver, Colorado

Holland Martini and Maria Vorovich, co-founders

Two-year revenue growth: 2,202%

Holland Martini, 32, and Maria Vorovich, 34, like to say that their brains couldn’t be more different. As rising stars in the competitive world of market research, both shared a passion for distilling complex patterns into digestible business intelligence. But it of change at their company. So they struck out on their own, co-founding GoodQues, a self-described “anti-research” market research company, in 2019. But how do you scale a company built on pure chemistry?

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