The Sales Professionals' Master Workbook of SYSTEMS
By Gerard Assey
()
About this ebook
As budgets continue to shrink and the competition continues to increase, mastering the sales process the ‘professional way’ is a vital part of survival. People no longer buy a product or a service for its features; customers now want to know how that product or service will benefit them before they make a purchasing decision. To be successful in this environment, salespeople must be adept at both uncovering customer needs and demonstrating how they can fulfill those needs.
Establishing value does not start with a prepared presentation, but with a search for the customer’s real needs. Customers care more about solving their problems and meeting their objectives than they do about the range of services the Sales Person and his company has to offer.
The Sales Professionals’ Master Workbook of S.Y.S.T.E.M.S will provide a very structured, formatted & step by step approach to help ‘win & keep customers for life’! No gimmicks, no jargon, just emphasis on relationship building, this is a well structured course on 100% building value & long lasting partnerships with customers!
A must for anyone in Sales-right from the front-line to the CEO!
Praises, Raves & Reviews
“Gerard is an absolute STAR salesperson with huge doses of each of the attributes mentioned in this book. This amazingly structured book he has put together, with his long years of experience both on field as a sales professional, and as a coach and mentor for several sharp minds across the world will bring out the best in you. If you have bought this book, let me assure you, that it has all there is to learn about consultative selling! Just go get that sale!!!”
Radhika Shastry (Former Managing Director), RCI-South Asia
“Gerard Assey takes the sales person on a compelling journey in mastering the art of selling and salesmanship ...a must read for anyone aspiring to become a successful business executive”
Mike Selvarajah, International Business Executive & Associate Director, BELL CANADA
Gerard Assey
Gerard Assey has had over 20 years’ experience in sales, sales management and general management. Gerard had a three-year stint in the Gulf, as a Consultant with a leading British consultancy firm. During 20 years, he was trained by several international organisations like GTE – USA, BCE (Bell Canada), DPC – Asia. His experience spans hiring personnel to organise training programmes at all levels and working as a profit-centre head. Gerard is a certified NLP practitioner, an accredited management teacher and a member of several prestigious bodies and trade institutions. He contributes regularly to business and trade journals, including international ones. He now runs his own training and consultancy organisation specialising in programmes for sales, sales management, customer service training for collection of debts and several self-development programmes like time management, goal setting, team building and leadership. He is the official Indian representative for the International ‘Stevie Awards’ and the business world’s own ‘Oscar Awards’.
Read more from Gerard Assey
The Professional Business Email Etiquette Handbook & Guide Rating: 0 out of 5 stars0 ratingsChristian Jokes for the Serious Religious' Folks!: A Preachers & Christian Ministers’ Companion Rating: 5 out of 5 stars5/5Jesus Healed You!: “By Whose stripes ye were healed” 1 Peter 2.2- BELIEVE. CLAIM. RECEIVE Your Healing Today! Rating: 0 out of 5 stars0 ratingsHow To Become A Successsful Manager: Not hard-core knowledge but care & empathy can make you one Rating: 0 out of 5 stars0 ratingsHebrew and Greek Praise and Worship Words Rating: 0 out of 5 stars0 ratingsEnjoy the 5G Network of God: A Powerful 31 Day Program to Tap into & FEAST on GOD’s 5G Network! Rating: 0 out of 5 stars0 ratingsGodly Mothers' and Grandmothers' Bible Storytime for Kids Rating: 0 out of 5 stars0 ratingsBuilding Faith over Fear! Face Everything And Rise with JESUS! Rating: 0 out of 5 stars0 ratingsThe Professional Business Video-Conferencing Etiquette Handbook & Guide Rating: 0 out of 5 stars0 ratings
Related to The Sales Professionals' Master Workbook of SYSTEMS
Related ebooks
Competitive Selling: The Guidebook to Proactive Calling in a Reactive World Rating: 0 out of 5 stars0 ratingsThe Sales Professionals' Workbook of S.Y.S.T.E.M.S Rating: 0 out of 5 stars0 ratingsSales Success, 'Even' in Tough Times Rating: 0 out of 5 stars0 ratingsThe Street Savvy Sales Leader Rating: 0 out of 5 stars0 ratingsInfluence: the Secret of Selling Rating: 0 out of 5 stars0 ratingsSell And Be Rich: Learn How to Become Abundant and Wealthy by Selling Rating: 0 out of 5 stars0 ratingsP3 Selling: The Essentials of B2B Sales Success Rating: 0 out of 5 stars0 ratingsThe Sales Professionals Playbook Rating: 2 out of 5 stars2/5Secret Manual of the Sales Warrior: Winning Strategies to Turn Sceptics into Advocates Rating: 0 out of 5 stars0 ratingsNever Be Closing - Tim Hurson and Tim Dunne (BusinessNews Publishing Book Summary): Review and Analysis of Hurson and Dunne's Book Rating: 0 out of 5 stars0 ratingsStop Selling! Let Them Buy... Rating: 0 out of 5 stars0 ratingsHow to Become a Sales Grand Master Rating: 0 out of 5 stars0 ratingsUncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales Rating: 0 out of 5 stars0 ratingsThe Samurai of Sales: The Path to True Sales Mastery Rating: 0 out of 5 stars0 ratingsWords that change the world: How to craft marketing texts for technical B2B products Rating: 0 out of 5 stars0 ratingsAlways Forward!: Discover the 7 Secrets of Sales Success Rating: 0 out of 5 stars0 ratingsSales Growth: Five Proven Strategies from the World's Sales Leaders Rating: 0 out of 5 stars0 ratingsContinuous Sales Improvement: The Secret of Achieving Your Peak Sales and Personal Potential Rating: 0 out of 5 stars0 ratingsBillion Dollar Sales Secrets: Superstar Selling Tips For All Seasons Rating: 5 out of 5 stars5/5The Art of Mastering Sales: Unleashing Your Sales Potential, #1 Rating: 0 out of 5 stars0 ratingsClosing Sales: Thomas Cantone, #1 Rating: 0 out of 5 stars0 ratingsThe Bonus Round: Corporate Sales Lessons & Strategy Rating: 0 out of 5 stars0 ratingsTaking the Sell out of Sales: Discover How You Can Overcome the Fear of Selling Rating: 0 out of 5 stars0 ratingsSummary of Erik Peterson & Tim Riesterer's Conversations That Win the Complex Sale Rating: 0 out of 5 stars0 ratingsTen Ways Top Sellers Are Different Rating: 0 out of 5 stars0 ratingsSales Greatness: Sales Principles for Constant Top Performance in Modern Times Rating: 0 out of 5 stars0 ratingsThey Buy Your Because: Closing the Sale in a Crowded Market Rating: 0 out of 5 stars0 ratingsThe Five Steps of the Sale: How to Sell and Close 99% More in Your Presentation Rating: 0 out of 5 stars0 ratingsThe Sales Management Toolbox: The Professional Sales Manager Coach Rating: 0 out of 5 stars0 ratingsBirth of a Salesman Rating: 0 out of 5 stars0 ratings
Sales & Selling For You
The New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Summary of You Are a Badass by Jen Sincero Rating: 5 out of 5 stars5/5Ten Secrets Of Business Success Rating: 0 out of 5 stars0 ratingsLie Detecting 101: A Comprehensive Course in Spotting Lies and Detecting Deceit Rating: 5 out of 5 stars5/5Writing That Works, 3rd Edition: How to Communicate Effectively in Business Rating: 3 out of 5 stars3/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Rating: 4 out of 5 stars4/5Ninja Selling: Subtle Skills. Big Results. Rating: 4 out of 5 stars4/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 4 out of 5 stars4/5Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 4 out of 5 stars4/5SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business Rating: 5 out of 5 stars5/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rating: 5 out of 5 stars5/5Summary of The Magic of Thinking Big by David J. Schwartz Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/5
Reviews for The Sales Professionals' Master Workbook of SYSTEMS
0 ratings0 reviews
Book preview
The Sales Professionals' Master Workbook of SYSTEMS - Gerard Assey
The
Sales Professionals’
Master Workbook of
S.Y.S.T.E.M.S
(Saving You Stress, Time, Energy, Money & Sleepless Nights)
Gerard Assey
The Sales Professionals’ Master Workbook of S.Y.S.T.E.M.S
By
Gerard Assey
© Copyright 2020 by Author
Published by:
Gerard Assey
19/18, Palli Arasan Street
Anna Nagar East
Chennai - 600 102
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means- electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without prior written permission from the author.
ISBN: 978-81-946847-4-9
Cover Design & Layout:
Kulothungan G,
Chennai - 600 044
CONTENTS
1. Dedication
2. Forward
3. Praises, Raves & Reviews for The Sales Professional’s
Master Workbook of S.Y.S.T.E.M.S
4. Preface
5. Getting the most out of this book
6. The Sales Profession! Why it is the most Fascinating,
YET most hated profession?
7. Key Attributes of a Professional Consultative Sales Person
8. Sell yourself before you sell anything else!
9. Why your Self-Esteem matters! How to build a high self esteem
10. Key Activities of a Professional Consultative Sales Person
(Effectively managing your Day and Activities)
11. The Selling Process-The 6 Step Selling Plan outline
12. Preparing and Planning for your Call
13. Approaching Customers (Phone and Face-to-Face)
14. Fact-finding: Uncovering the Needs and Pains of Customers
14. Proving Value of your Products/ Services
16. Standing out and differentiating from the Competition
17. Handling Customer Concerns and Objections
18. Providing your Recommendation/ Solution
19. Closing the Sale
20. Tips to Negotiate Effectively
21. Negotiation Questions to Ask Yourself-Preparation Checklist
22. At-a-Glance-Summary of the 6 Step Selling Plan
23. Post Mortem-Evaluating your Call
24. Post Call-Win or Lose, Stay Professional!
25. Retaining your Customers for Life- Importance of Great
Customer Service!
26. Taking this forward!
DEDICATION
This book: ‘The Sales Professional’s Master Workbook of S.Y.S.T.E.M.S’ is lovingly dedicated to ‘ The Great Name, Above All Names, The God of the Impossible, The One and Only One’ Who has blessed me beyond imagination.
A work of this nature can never be accomplished purely by the efforts of one person. It often is the culmination of a progressive learning process-firstly through my own experience in Sales and Management, through trial and error, along with the many people in my working career, coupled with the many courses, books/ videos/ CD’s that have also significantly impacted my life.
Consequently, some of the ideas involving the skills & techniques reflect the concepts that I have internalized which we use in our programs
To all my clients, customers, sales personnel and associates that worked with me and taught me the numerous lessons- A BIG Thanks!
And finally to you my reader- Thank you for obtaining this copy! I have done my part. Now it is your turn to apply these concepts by putting it to practice!
We both need each other!
...But those who hope in ADONAI will renew their strength, they will soar aloft as with eagles’ wings; when they are running they won’t grow weary, when they are walking they won’t get tired
Isaiah 40:31 (CJB)
FOREWORD
I am privileged to write this foreword for this meticulously compiled one stop manual for a Sales Professional by my friend and colleague Gerard Assey - a brilliant sales person himself. If you have bought this book, let me assure you, that it has all there is to learn about consultative selling!
I met Gerard way back in 1987 when both of us joined an organisation that shaped our careers in sales and firmly got us hooked to selling as a profession - and it soon became a way of life. The learning’s from that stint at GETIT yellow pages built several careers in sales for fresh, enthusiastic youngsters that have never looked back since. I went on to become the Managing Director of an American Hospitality multinational for their South Asia operations and several of our colleagues too climbed the corporate ladder swiftly - armed with the ability to be able to close deals. We were bound by that one thread - our passion for consultative selling!
The key to this form of sales is to completely understand the current and future needs of your prospective customer and then make a bespoke recommendation to enable her to make an informed buying decision. This is easier said than done! It requires tremendous amounts of patience, empathy, restraint, sensitivity and squeaky clean ethics. All of us human beings can sell at one level or the other, which is why you were hired in the first place. But a Master sales person is one who can do it with panache in a manner that is non-threatening and keeps the customer engaged throughout an extended period of time.
Gerard is an absolute STAR salesperson with huge doses of each of the attributes mentioned above. This amazingly structured book he has put together, with his long years of experience both on field as a sales professional, and as a coach and mentor for several sharp minds across the world will bring out the best in you.
Just go get that sale!!!
Radhika Shastry
(Former Managing Director),
RCI-South Asia
(Not to us, O LORD, not to us, But to Your name give glory...Ps 115.1)PRAISES, RAVES & REVIEWS FOR
THE SALES PROFESSIONAL’S MASTER WORKBOOK OF S.Y.S.T.E.M.S
Gerard Assey takes the sales person on a compelling journey in mastering the art of selling and salesmanship. This book captures the essence of consultative selling and the approach to win-win partnership between the salesperson and the customer. In today’s world of global competition and the constant change taking place in the local marketplace, this book is a must read for anyone aspiring to become a successful business executive
- Mike Selvarajah,
International Business Executive & Associate Director, BELL CANADA
Creating a workable system to achieve consistent high sales is a big challenge for any company. It’s a fact that sales people like to learn from sales people & it’s also a fact that there is none better to enlighten you on systems of achieving sales than Gerard Assey. He is providing value to MRF through training our sales force for 10+ years and the results speak for themselves. This book would serve as a ready reckoner to achieve excellence in selling through adopting the systems described by Gerard
- V. Chacko Jacob,
Assistant Manager-Learning & Development, MRF Ltd.
"Gerard, once again, your book is brilliant!
I must say you have done a fabulous job in covering this fundamental and critical topic. I especially value and recommend to all Sales Managers and Company Owners willing to improve their company performances, your straight-forward and common-sense approach towards Sales Management.
Your book provides the right guidance for Sales of every level to build up their inner confidence and improve their sales performances. Thanks to the right mind-set and a good grip on the selling and buying processes!"
- Renaud Guttinger,
General Manager, JCL LOGISTICS INDONESIA
In a highly competitive field, today’s sales professionals approach is mostly driven by the market forces or competition. This often is counterproductive and leads to his failure. Gerard has tried to address this in his book which helps a sales professional remain organised and optimise his skills. Coming from a master who has headed highly disciplined and competent sales teams, the book is timely and bound to be a big hit
- A.M. Sundar,
CFO & Company Secretary, SNOWMAN LOGISTICS LIMITED
Interesting narrative on the sales process in the changing markets , a practical and an implementable one; if practiced well, can add value to both corporates and the customer. A must read for a budding professional and to the seasoned ones to re-visit basics like never before.
-Raja Rajasekar K S,
Deputy General Manager-HR, KONE Elevator India Pvt. Ltd.
For two decades of my professional life I have followed the principles of ‘consultative selling’, stretching the concept beyond sales to communication - this has contributed in a major way to successes along my career. I remember looking for guidance on how to improve my consultative selling skills and found none. Glad that Gerard’s book is timely, especially since the field of ‘sales’ is not looked upon too kindly. By detailing a step-by step systematic approach on understanding client needs first and then working to meet these needs, the book is designed to nurture a ‘sales professional persona’ to mirror not just the brand or product, but also the company’s image of ‘customer first, product or service next’...
-Sangeetha Rosemarie Rajeesh,
Research Uptake and Communications Manager,
Leveraging Agriculture for Nutrition in South Asia Consortium
M S