Rating: 4 out of 5 stars
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Audiobook6 hours
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Written by Kevin Nalty and David Meerman Scott
Narrated by J.D. Cullum
Rating: 0 out of 5 stars
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About this audiobook
Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making.
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Titles in the series (2)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video Rating: 0 out of 5 stars0 ratings
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