It is very hard for brands and indie podcasters to connect. Most of it is done manually with a direct relationship, network, or representation agency, like True Native Media. Mike Kadin saw an opportunity to help indie podcasters and brands to connect faster with RedCircle.

"We started talking to these podcast creators and asking them, what are the challenges you face? And even more than making money, or making more money, was the need to grow their audience. They want more people to be able to hear what they are trying to say. And at the time we released some podcast hosting software, we had also built an underlying dynamic insertion engine that enabled dynamic audio and advertising opportunities."

I chatted with Mike about what marketers want from the podcast industry in order to be successful and how the new technology and services like RedCircle can help bring more ad dollars to the space. "I spent a lot of time talking to marketers when I worked at Uber. I built software for marketers and they want to have that perfect 360-degree view of the customer. But I think there's no companies in the world that actually have a view like that."

To learn more about RedCircle, visit the website: https://redcircle.com/
Connect with Mike on LinkedIn: https://www.linkedin.com/in/michael-kadin-a341571b/

If you are interested in advertising on our independent shows, please reach out to us at https://truenativemedia.com
Or connect with Heather on LinkedIn: https://www.linkedin.com/in/podcastadvertising/