In this episode, I interview Andy Cabasso the Founder of Postaga, based in New York. Andy has set up his own business to help people with cold email outreach. From running a digital agency, Andy has decided to sell his former business successfully to pursue new opportunities. Postaga was established in 2019 and has been running for over 3 years. Became the #1 product of the day on Product Hunt with over 20,000 users, and 9 FTEs. Andy has said that growing a small business requires discipline, however, he also said that taking control is not that easy. So he says, “There are a lot of shiny objects that always come about, so take discipline to avoid being distracted.” This Cast Covers: Running a platform that helps people with cold email outreach. Helping people in sales, lead generation, doing digital PR, and also people in the digital marketing space. Learning how to overcome difficulties by focusing on the things that can be controlled. Creating a platform that helps from prospecting to finding the right people finding their contact details, and then pitching and following up. Providing a search engine related to finding podcasts, sales leads, link-building resources, etc. Used to run a digital agency and exit successfully.  Helping entrepreneurs see the business from a bigger picture to make it work and grow. Learning how to be disciplined in operating the business. Learning how to help the business grow rather than being mired in the day-to-day. Completely a remote company. From having 1000 to over 20,000 users now in just 3 years. Additional Resources: Postaga Influence by Robert Cialdini     Quotes: “Success is either a successful exit or an autopilot.” —Andy Cabasso “Having a good discipline about the business is one of the most helpful things.” —Andy Cabasso “Choose an industry that you know very well.” —Andy Cabasso “You shouldn’t be doing everything yourself.” —Andy Cabasso “There are so many things that are out of your control, despite how much effort and time you put into it.” —Andy Cabasso     Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0