10 min listen
What Podcast Ad Lengths Are The Most Effective?
What Podcast Ad Lengths Are The Most Effective?
ratings:
Length:
51 minutes
Released:
Aug 4, 2021
Format:
Podcast episode
Description
There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and campaign goals. The results may surprise you!
We also talk about why goals are critical in determining how a campaign is run and the different results you will see. Paul shares his experience with campaigns that did not go well and what he did to convert them into successes.
To learn more about SXM Media, visit their website. You can connect with Paul on Linkedin.
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We also talk about why goals are critical in determining how a campaign is run and the different results you will see. Paul shares his experience with campaigns that did not go well and what he did to convert them into successes.
To learn more about SXM Media, visit their website. You can connect with Paul on Linkedin.
_____
➜ WE DROP NEW EPISODES BI-MONTHLY, SO SUBSCRIBE!
Want to work with us? Get in touch.
Connect with us:
Twitter | Linkedin | Facebook | Youtube
Released:
Aug 4, 2021
Format:
Podcast episode
Titles in the series (100)
Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads: In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic. by Podcast Advertising Playbook