“Bro culture” is the thing we chuckle about sometimes, or see featured in memes. What happens when we explore this term further, not only within a fitness realm, but in relation to women in business as a whole? Holly Burton joins me to discuss women in business and in fitness: oppression, prejudice, expectations; “taking up space” physically and socially; the problems with so-called “bro culture”, and how to build your own path forward. Holly is a leadership coach for women in male-dominated industries. She's also the founder of Women in Male-Dominated Industries [WIMDI], a community of over 4,000 ambitious folks who connect with each other and get delicious career and leadership resources that help them create the working world they deserve while they wait for the rest of society to catch up.