In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.Main Discussion Points:- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions (00:02:04).- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds (00:05:12).- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants (00:06:13).- Use a two-step form process if collecting over 8 fields (00:07:10).- Straight down forms convert better than zig-zag forms by 15% (00:07:49).- Repeat the offer wording in the call to action button (00:08:32). This leads to a 17% increase.- Include a supporting testimonial next to the call to action button (00:09:23).And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/