Buyers won’t buy because they understand you. Buyers will buy because you understand them. In this episode, Samuel Adeyinka interviews John Crowder who covers how to sell effectively in medical sales. You'll learn about the importance of building rapport with your clients and how to do so effectively. You'll also learn about the importance of establishing trust with your clients so that they feel comfortable enough to open up about their concerns and needs. Finally, you'll learn all about how you can convince your client to move forward with your business—and what kind of things you should be doing in order to make sure that happens! What’s more, all these are just the tip of the iceberg. Tune in now and get medical sales-ready!