When Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection.

My special guest is Scott Bywater.

Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing strategies to build trust with their leads. Based on his vast field experience, Scott has successfully implemented these strategies for clients such as Kerwin Rae and J. Conrad Levinson.

With a strong focus on email marketing, Scott has been able to guide businesses in leveraging their most undervalued asset, their email list, without coming off as pushy or salesy.

In this episode, you will be able to:

Establish solid connections using powerful email nurturing tactics.Evaluate your marketing efforts with insightful data analysis.Strike a balance between immediate and long-term marketing objectives.Develop tailored content with precision audience segmentation.Tap into undiscovered potential using marketing techniques like direct mail.And much, much more.