Fikry Fatullah is the founder and CEO of Kiirim email, an Indonesian company that provides affordable email infrastructure for businesses worldwide. Fikry started as an affiliate marketer but ran into problems with email deliverability, given his location. This pain point led to the creation of Kirim email, which he has since been able to scale to well over 28,000 customers worldwide.

In this episode, Fikry shares how Kirim email created a messaging strategy that drives growth (over 28000 customers) and lessons we can apply to our businesses. Insights he shares include:

Why do businesses often fail to ask the right questionsHow Fikry found traction with the right messaging strategyWhy Fikry believes we should sell from day one as opposed to giving and sharing content?What makes for great messagingHow to stand out in a competitive world with your messagingWhat does interviewing customers look likeHow interviews help inform a messaging strategyLesson learned from Ryan Reynolds in creating a messaging strategyHow company culture influences customersHow Kirim email addresses cultureand much much more ...