Adam Cramer is the founder and CEO of the Outdoor Alliance. At the Outdoor Alliance, they mobilize the power of outdoor enthusiasts to protect public lands and waters. As Adam calls it, "conservation powered by outdoor recreation, so to speak." In this episode, Adam and Cole chat about inciting change, the importance of storytelling in conservation, and how to join the fight for conservation as a brand in an effective way.   Learn more about the Outdoor Alliance here.  This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!